OverviewAs generative AI continues to evolve, such as GPT-4, industries are experiencing a revolution through AI-driven content generation and automation. However, this progress brings forth pressing ethical challenges such as misinformation, fairness concerns, and security threats.A recent MIT Technology Review study in 2023, a vast majority of AI

Introduction In today’s rapidly changing corporate environment, maintaining an edge of the competition is essential. Market research has always been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how companies gather, analyze, and utili

Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has always been a core approach for gaining a competitive advantage, but the emergence of AI technology has transformed this field. AI-powered tools are transforming how companies gather, process, and act upon data

Introduction Social media marketing has evolved dramatically in recent years, driven by shifts in innovation, user behavior, and business needs. A major transformation in the advertising sphere has been the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of organizations and marketers global